Full SEO Program — 3-Phase Implementation

Context

A new domain, built and optimized at the same time.

A real estate agency in Patagonia rebranding and relaunching under a new domain. The old site had 38 indexed pages, 23 broken URLs, and no SEO foundation. The new site was being built from scratch simultaneously with the SEO program — meaning technical SEO decisions had to be made at the architecture level, not retrofitted after launch.

This is a live project. The case study will be updated with GSC data, ranking results, and before/after metrics as the program progresses.

The 3-phase program

Foundation, then visibility, then AI search.

Phase 1 — Technical Foundation

May 2026 Done

New domain setup and GSC verification
Full site rebuild in WordPress + Elementor — performance-first, SEO-ready architecture
Rank Math Pro configured: metadata, schema markup, XML sitemap, GSC integration
Core Web Vitals baseline documented before any content is live
301 redirects from old domain to new domain
robots.txt, canonical tags, indexation strategy defined from day one
Dual-currency (ARS/USD) property system implemented via custom ACF fields

Phase 2 — On-Page SEO

June – August 2026 In progress

Keyword research for real estate and location-based queries in Patagonia
Metadata optimization across all pages and property listings
Heading structure audit and optimization
Internal linking architecture
Schema markup: RealEstateAgent, LocalBusiness, Property listings
GSC performance monitoring — impressions, clicks, average position

Phase 3 — GEO / AI Search Visibility

September 2026 Upcoming

Structured data optimization for AI Overviews and generative search
Entity optimization for brand and location recognition
FAQ schema implementation
Monitoring visibility in ChatGPT, Perplexity, and Google AI Overviews

Baseline metrics — May 2026

Where the new domain started.

Metric	Baseline
GSC impressions	0 (new domain)
GTmetrix Grade	D / 58%
LCP	5.3s
Mobile PageSpeed	76
SSL Labs	B
Security Headers	D

All metrics captured with date stamp. Before/after comparison will be published Q3 2026.

GTmetrix performance report for nuevelagos.com.ar showing Grade D, 58% performance score, and 5.3 second LCP

GTmetrix Grade D · Performance 58% · LCP 5.3s · May 2026 · Baseline

SSL Labs report for nuevelagos.com.ar showing a B grade across four servers tested

SSL Labs Grade B · 4 servers · May 2026 · Baseline

Google PageSpeed Insights mobile report showing a performance score of 76, accessibility 87, and LCP of 3.9 seconds

PageSpeed Mobile 76 · Accessibility 87 · LCP 3.9s · May 2026 · Baseline

Google PageSpeed Insights desktop report showing a performance score of 74, accessibility 88, and LCP of 2.5 seconds

PageSpeed Desktop 74 · Accessibility 88 · LCP 2.5s · May 2026 · Baseline

Why this case matters

Documented in real time, not after the fact.

Most SEO case studies show results after the fact. This one documents the process in real time — the decisions made at each phase, the constraints of working on a new domain with no authority, and the methodology applied across technical, on-page, and AI search optimization.

The real estate niche in a specific geographic market (Patagonia, Argentina) is a controlled environment — measurable, local, and directly attributable to the work.

Tools in use: Rank Math ProGoogle Search ConsolePageSpeed Insights GTmetrixSSL LabsElementor WPCodeSchema/JSON-LDChrome DevTools

A new domain, built and optimized at the same time.

Foundation, then visibility, then AI search.

Phase 1 — Technical Foundation

Phase 2 — On-Page SEO

Phase 3 — GEO / AI Search Visibility

Where the new domain started.

Documented in real time, not after the fact.

Launching on a new domainwith no authority yet?

Launching on a new domain
with no authority yet?