Fixed scope.
Documented results.
Three lines of work, all diagnosed with real tools and implemented directly. Nothing outsourced, nothing templated.
Search Visibility
Crawlability, indexation, metadata, internal linking, and site architecture — diagnosed with real tools and implemented directly.
Web Performance
Core Web Vitals, PageSpeed, caching, image compression, and CDN — with documented before/after scores.
Web Implementation
Landing pages, WordPress builds, and analytics setup — shipped and configured directly, not just recommended in a report.
Goals already achieved
Project index — 8 documented cases
Real projects. Before / after.
Tap any row to open the detail and the metrics diff — the numbers come from Search Console and PageSpeed, not a marketing dashboard.
End-to-end SEO program for a Patagonia real estate agency. Technical foundation, on-page optimization, structured data, and GEO/AI Search visibility across a 3-phase engagement.
Full technical audit before the first meeting — stack detection, Core Web Vitals analysis, full crawl, and competitive benchmark across 3 domains. Delivered as a strategic roadmap, not an issue list.
Full analytics implementation for a B2B SaaS with zero conversion tracking. GA4 via GTM, 6 custom events, UTM attribution, and HubSpot CRM integration.
New WordPress build for a Patagonia tourism operator. Performance-first from day one — no plugin debt, Core Web Vitals in the green from launch.
Security audit and performance optimization for a professional-services WordPress site. SSL hardened, HTTP headers implemented, and Core Web Vitals improved.
Full technical audit of my own site. Hardened security headers, WP Rocket configured from scratch, and every gap a technical hiring manager would check, closed.
WooCommerce store built from scratch on a performance-first stack. Mobile PageSpeed 98, LCP under 2.5s, and 205KB total weight — exceptionally lean for WooCommerce.
Technical audit of a WooCommerce store with critical performance and security issues. Plugin stack cut 58%, 7 CVEs patched, and checkout safely restored.
Just as important: what I don't do.
- ✗I don't promise
"page one on Google in 30 days". No one can honestly guarantee that. - ✗I don't paper over a performance problem by piling on more code. The answer is almost always to remove, not add.
- ✗I don't deliver reports you can't verify. Every metric I show you, you can measure yourself with the same free tools I use.
Appendix A — tools in production
All proven on real projects.
Nothing on this list is decorative: every tool has been used on client work with documented results.
SEO & Search
- Search Console
- Rank Math
- Yoast
- Schema/JSON-LD
- Screaming Frog
- Ahrefs
- SEMrush
- Rich Results Test
- Keyword research
- Link building
- E-E-A-T
- GEO/AEO
Analytics & Tracking
- GA4
- Google Tag Manager
- Looker Studio
- HubSpot
Performance
- WP Rocket
- Cloudflare
- PageSpeed Insights
- GTmetrix
- Lighthouse
- Chrome DevTools
WordPress & Build
- WordPress
- Elementor Pro
- Astra Pro
- WooCommerce
- WPForms
- WPCode
- ACF
Security
- Wordfence
- SSL Labs
- Security Headers
- Cloudflare WAF
Front-End
- HTML
- CSS
- JavaScript
- PHP
How it works.
Three steps, always in this order. Diagnosis comes before any implementation.
You share the project
You share the URL, the brief, or the role requirements. I review everything, ask the right questions, and align on scope and deliverables before touching anything.
I audit and diagnose
SEO audit, performance analysis, tracking review, or security assessment. Issues prioritized by impact, with root cause documented.
I implement and deliver
Direct implementation with full documentation. Clear before/after results, no surprises.
Notes
- Really real: dated screenshots from PageSpeed Insights, GTmetrix, and Search Console with every delivery. If a number can't be verified, I don't publish it.
- Audit it yourself: open DevTools → Lighthouse and run the test on this URL. The numbers should repeat.
- GEO/AEO: optimizing so AI answer engines (AI Overviews, ChatGPT, Perplexity) find and cite the site as a source.
Let's work
together.
Whether you need a technical SEO specialist on your team, or a specific project delivered — I'm open to both.
Contact on LinkedIn